MICHAEL D. HIGGINS
Branding For Small Businesses
A BIT ABOUT ME
A Passion to Help Others
From marketing campaigns to innovative solutions for your business, I’ve been involved in the field of marketing and public relations since 2008. Marketing always came naturally to me - I always liked to experiment with innovative and creative ideas. I’m based in Lawrence, Kansas and most of my work is spent working on communication strategies and creative solutions to help optimize business results for clients. If you’re interested in hiring my services or want more information about ways I can help, please get in touch today.
CLIENT LIST
Marketing Strategies/ Experience
STEVE'S FLORAL
Marketing Initiatives
Starting as an apprentice to examine what's working and not working for the company. Â Introducing new cost efficient marketing strategies to save time and money and increase foot traffic in the store and presence in the community.
TEXAS ROADHOUSE- LAWRENCE
Introduction to the Community
Texas Roadhouse is a corporate restaurant, but my main focus was to bring presence to the local community, making the store specific, as well as community outreach giving back.
USO- FT. RILEY
Fundraising
My first professional campaign, expanding the state, uniting two colleges and two stores to give back to the USO- Ft. Riley.
KENNEDY GLASS
Company Rebranding
This was a very special experience, as the the business was being sold after a 68 year family owned history. Â I was fortunate to have known the original Kennedy family, and wanted to keep the new logo and marketing initiatives traditional to the company and the community, while giving it a new breath of fresh air.
GIVING BACK
Working in the marketing and Public Relations industry can be challenging to say the least, but the most important thing I've learned is the importance of giving back. Â Whether I am helping small businesses with low cost strategies, or raising money or nonprofits, I feel the most important service I can bring to my community is giving back.
VETERAN AND MILITARY WORK
These are some photos from my volunteer work with military and veteran organizations.
